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2025 Sanlam Group Marketing Graduate Programme.

Sanlam Group Marketing Graduate Program

The Sanlam Group Marketing Graduate Programme is a comprehensive initiative designed to provide recent graduates with hands-on experience and training in marketing within the financial services sector. Sanlam, a leading financial services group based in South Africa, offers this programme to develop the skills and capabilities of aspiring marketing professionals while providing them with exposure to a dynamic and competitive industry.

The programme typically runs for a duration of 12 to 24 months, during which graduates are exposed to various aspects of marketing, including market research, product development, branding, digital marketing, and customer relationship management. They are placed in different business units within the Sanlam Group, where they work on real marketing projects under the guidance of experienced mentors and managers.

One of the key features of the Sanlam Group Marketing Graduate Programme is its focus on experiential learning. Graduates have the opportunity to apply their academic knowledge in a practical setting, gaining valuable insights and skills that will benefit them in their future careers. They also receive formal training and development opportunities, including workshops, seminars, and online courses, to enhance their marketing capabilities and business acumen.

Throughout the programme, graduates are encouraged to take ownership of their learning and development, actively seeking out opportunities to grow and contribute to the success of the Sanlam Group. They are also provided with regular feedback and performance evaluations to help them track their progress and identify areas for improvement.

Upon completion of the programme, graduates are equipped with the skills, knowledge, and experience needed to pursue a successful career in marketing within the financial services industry. They may also have the opportunity to secure permanent positions within the Sanlam Group, depending on their performance and the availability of suitable vacancies.

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The Sanlam Group Marketing Graduate Programme is a valuable opportunity for graduates looking to kickstart their careers in marketing. By offering a combination of practical experience, formal training, and mentorship, the programme prepares graduates for the challenges and opportunities of the marketing profession within the financial services sector.

The Sanlam Group is a leading financial services company headquartered in South Africa, with a presence across multiple countries in Africa, Europe, Asia, and other emerging markets. Established in 1918, Sanlam has grown to become one of the largest insurance and investment management groups on the African continent.

Sanlam offers a comprehensive range of financial products and services, including life and general insurance, asset management, wealth management, retirement planning, and financial advisory services. The company serves a diverse client base, including individuals, families, businesses, and institutional investors, catering to their various financial needs and goals.

One of the key strengths of the Sanlam Group is its commitment to innovation and sustainability. The company continuously seeks to adapt to changing market dynamics and customer preferences by developing innovative products, leveraging technology, and expanding its digital capabilities. Sanlam also prioritizes sustainability and corporate social responsibility, integrating environmental, social, and governance (ESG) considerations into its business practices and investment decisions.

Sanlam’s operations are organized into several strategic business units, including Sanlam Personal Finance, Sanlam Investments, Sanlam Corporate, Sanlam Emerging Markets, and Santam (Sanlam’s general insurance business). Each unit focuses on specific market segments and product offerings, enabling the company to effectively meet the diverse needs of its clients while maximizing value for its shareholders.

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The Sanlam Group is seeking Africa’s brightest minds who are eager to be involved in making a tangible difference, with confidence and collaboration. Apply not to join the Sanlam Group Marketing Graduate programme.

This position would be a traditional marketing role in support of a small internal marketing team. Your comprehensive range of marketing functions would include corporate communications, events coordination, logistics facilitation, client interaction, media orientation, brand management, and general assistance on deliverables.

  • Supporting the marketing team with general marketing activities
  • Assisting with the production of marketing materials and literature
  • Coordinating the production of a variety of marketing communications
  • Providing support for marketing events and exhibitions, as required
  • Assisting with the collation of information for promotional literature
  • Updating and maintaining the marketing department’s documentation and databases
  • Managing events, booking venues, and ordering marketing materials

Qualification and Experience neede For The Sanlam Group Marketing Graduate Program

  • B. Com Marketing or other equivalent degrees with Communications, Marketing, or related major subjects

Knowledge and Skills

Sound, level knowledge in the following core areas:

  • Effective project management skills
  • Marketing principles
  • Strong copywriting skills
  • Ability to communicate complex ideas
  • Strong administrative and organisational skills

Personal Attributes

  • Plans and aligns – contributes independently 
  • Communicates effectively – contributes independently
  • Action orientated – contributes independently
  • Optimises work processes – contributes independently
  • Resilience  – contributes independently
  • Customer focus – contributes independently


  • Care – contributes independently 
  • Collaboration – contributes independently
  • Innovation – contributes independently
  • Integrity – contributes independently

Application Deadline: 31 May 2024. 

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